Louisville Ratings

[John Quincy]

Congratulations to Coyote Calhoun and the folks at WAMZ for another number one ratings book. In the just released Winter '06 Arbitron, WAMZ not only remained number one, they increased their market share 12+. WHAS remained a strong number two.

The former home of WAKY, WKRD, had their best numbers in at least a year.

Here's the complete lineup:

Station Format Owner Spr 05 Sum 05 Fall 05 Win 06

WAMZ Country Clear Channel 12.7 11.8 11.7 12.6

WHAS-A Talk Clear Channel 11.5 9.9 10.1 10.4

WVEZ AC Cox Radio 6.7 6.7 8.4 7.4

WGZB Urban Radio One 6.3 6.0 6.2 6.9

WMJM Urban AC Radio One 4.5 4.7 5.0 5.2

WDJX Top 40/M Radio One 4.5 4.3 4.9 4.4

WLUE Adult Hits Clear Channel 0.0 1.4 5.1 4.4

WRKA Oldies Cox Radio 3.9 4.7 3.5 3.7

WSFR Classic Rock Cox Radio 5.2 5.0 3.0 3.7

WQMF Classic Rock Clear Channel 3.6 3.0 3.6 3.2

WXMA Hot AC Radio One 2.6 2.7 3.1 3.1

WZKF Top 40/M Clear Channel 3.9 4.0 4.0 3.0

WPTI Country Cox Radio 2.7 2.7 2.4 2.0

WGTK-A Talk Salem 1.5 1.6 1.4 1.9

WKRD-A Sports Clear Channel 1.2 0.9 1.0 1.5

WLOU-A Gospel Mortenson 1.3 1.0 1.4 1.4

WTFX/WXTF Active Rock Clear Channel 2.9 2.5 2.1 1.4

WASE Oldies W&B 1.2 1.2 1.0 1.2

WLRS/WLRX Alternative Radio One 1.4 2.5 3.0 1.2

WRVI Religious Salem 1.3 1.0 0.8 1.0

[bruiser]

What happened to WGTK, 1080 on the dial?

[John Quincy]

WGTK wasn't listed. I'm assuming that they had under a 1.0 share 12+. They probably have more than a 1.0 share if you look at the 25+ and 35+ numbers, which I don't have access to.

[Travis]

Coyote Calhoun does it again. And he's been kicking butt with WAMZ for... 25 years? Does he even get excited about the ratings anymore? I wouldn't be surprised to learn that he yawned while opening the book.

Actually, I'm certain he was excited. It has to be a thrill to pull this off nearly every time. At least I think there were times when WAMZ was #2, and if so, has it ever been #3? I've been away from Louisville so long I really don't know.

Coyote's time in Louisville has become an incredible success story that is obviously still in the making. And Louisville certainly loves country and WAMZ.

Saaaa-lute!!!

[kevin502]

It is always interesting to see WASE at the bottom. It is a great station and blows doors the other oldies station. It deserves better ratings.