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Post by Max on Jul 11, 2007 22:43:20 GMT -5
I imagine this got your attention. Actually, it has nothing to do with radio exactly and even less to do with WAKY...exactly. Rather, it could be pertinent to what a good deal many of us, including myself, struggle with-change. I'm only halfway through it and I'm beginning to see what the masses are saying about it, and the reason it has been in the past a #1 bookseller. It's basically a look at four separate approaches to change. Now, grant it, I do not embrace change very often and I see most of the time it's just change for change sake, especially when it pertains to some technological 'advances'. However, in reading this book I'm beginning to see how in some instances, we must adapt to change to be able to function. Radio is no different. Now, while I still prefer spinning records, turntables, cart machines , rehearsing timing yourself with a PSA card over an intro whilst waiting for the present record to end versus rerecording a voice track, and don't see why CD's & even computer programming had to invade the radio world, I do believe that in order to stay competitive with the rest of the world, owners and PD's must adapt. As usual, I digress...
The book is written by Spencer Johnson, M.D. and is a rather thin book utilizing a larger type, so it will not take a long time to read. The book itself is starting to even now alter how I handle change, which is in itself unprecedented!
This is a must read!
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Post by mikegriffin on Jul 15, 2007 22:19:13 GMT -5
Spencer Johnson and Ken Blanchard teamed up earlier to produce "The One Minute Manager."
Talk about change, I just finished watching "American Masters" on WKPC. The episode was "Les Paul: Chasing Sound." An amazing man who brought about multi-track recording and of course electric guitars as well as having many hit records with is wife Mary Ford.
He is in his 90's now and still going, still performing. Before I saw Max's post about change I was thinking about how this guy adapted as well as moved things along.
I recomend the movie and the book.
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